A Note on Our Founder

Newcastle local Taylor Murray lives a slow, meaningful and consciously sustainable lifestyle.

With a strong passion for interior decor, Taylor draws inspiration from cultures across the globe having been fortunate enough to travel extensively.

Grounded in writing her own chapter for sustainable living, Taylor had dreamt of creating a synergetic space of curated homewares and lifestyle products that have a positive impact on people and the planet. Like many, 2020 dealt the card she’d been searching for.

Moral Store, a conscious vision turn reality.


A modern sanctuary created and influenced by the local coastal environment positioned within the heart of Newcastle.

When not at Moral Store, you will find Taylor spending time with her partner Reece at the beach, in the kitchen using fresh ingredients from the local farmers markets, or crafting her home into a space that reflects both her visual aesthetic and values.


Taylor looks forward to connecting with the wider community and hopes that Moral Store’s products and values become daily rituals that support you on your journey to sustainable living.